Yes its been a while coming but we are finally rolling out our dashboard in alpha (which means it will be as buggy as hell!). We’ve got a select group of clients on the Alpha test who will no doubt be vocal in helping us iron out the wrinkles!! For a data driven industry you wouldn’t believe how hard its been to get the right data feeds. Its not until you start pushing that you realise that most new ad tech platforms are pretty thinly resourced.
After a long wait since the first ATS London in September 2010 we finally have Ad Trading Summit Sydney! We are looking forward to Ciaran and Kirsty putting on a good show with plenty of debate! Check out the agenda here: http://www.exchangewire.com/events/ats-sydney/
bidr is an agency trading desk – a specialist cross-channel digital media trading and optimisation company.
bidr will open up the digital media landscape for brands, allowing them to deploy more targeted, relevant display, mobile and search campaigns, reducing waste, protecting their data and producing higher engagement and response rates. Our transparency means no hidden or arbitrary markups.
We know there are many clients in the Australian market frustrated at their inability to unlock the opportunity presented by digital media and customer data – we strongly believe there is a role for a new breed of digital media independent in this market which is able to transparently leverage screen-traded media.
bidr uses best of breed advertising technology, an ever-evolving mix of inter-related platforms, to deliver on its audience and data strategies. “As one of the first agencies in Australia to actively leverage screen-traded digital media and audience targeting as far back as 2008 we have proved the value of combining micro-segmentation, audience insights and real time bidding.
The methodology and models that underpin the bidr model have evolved from the innovative approach to digital media that Longtail, bidr’s parent company, developed over the last four years, integrating strategy, technology, creative and execution.